It is reported that multiple luxury brands under LVMH are successively opening stores in Beijing and Shanghai

According to sources cited by Bloomberg, LVMH plans to open a large store in Beijing, China in December and is considering further expansion, believing that early signs of recovery in sales have emerged in China.

It is reported that four brands under LVMH, including Louis Vuitton, Dior, Tiffany, and Loro Piana, will open multi-level stores in Beijing, with some stores located in Taikoo Li Sanlitun developed by Swire Properties (01972.HK). Additionally, LVMH also plans to open a Christian Dior store in Shanghai Swire City, a joint venture between Swire and Hong Kong Xingye (00480.HK).

Sources say that the concept and details of the new Dior store in Shanghai are still being developed, but the new store will be adjacent to the super-large Louis Vuitton store that is set to open at the end of June in the same mall