Integral Ad Science Secures MRC Accreditation for Amazon DSP Ad Measurement
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Integral Ad Science Holding Corp. (IAS) has received Media Rating Council (MRC) accreditation for its integration with Amazon's Demand Side Platform (DSP). This accreditation ensures IAS's metrics for display and video impressions, viewability, and invalid traffic on Amazon DSP meet industry standards, allowing advertisers to measure and optimize campaigns with verified data. The accreditation applies specifically to IAS's integration with Amazon DSP.
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