
Columbia Sportswear’s President Makes a Strategic Stock Purchase!

Columbia Sportswear's President, Peter Bragdon, purchased 300 shares valued at $16,320. The company faces U.S. market challenges, including a 4% decline in net sales and tariff impacts, despite strong international growth. Analysts have lowered price targets due to mixed Q3 earnings and financial pressures. The stock is currently undervalued with potential upside if challenges are addressed.
New insider activity at Columbia Sportswear ( (COLM) ) has taken place on November 14, 2025.
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President Peter Bragdon has made a notable investment by purchasing 300 shares of Columbia Sportswear stock, valued at $16,320.
Recent Updates on COLM stock
Columbia Sportswear has recently announced changes in its senior leadership, appointing Peter J. Bragdon and Joseph P. Boyle as co-presidents to drive growth and commercial opportunities. Despite strong international sales growth, particularly in Europe, and successful product launches, the company faces challenges in the U.S. market, including a 4% decline in net sales and significant tariff impacts. Analysts have adjusted their price targets for Columbia Sportswear, citing mixed Q3 earnings results, U.S. market challenges, and financial pressures such as gross margin decline and e-commerce performance. Citi, Stifel, and UBS have all lowered their price targets, reflecting concerns over domestic sales weakness and rising costs, while acknowledging the company’s potential for modest long-term growth through its international expansion and strategic initiatives.
Spark’s Take on COLM Stock
According to Spark, TipRanks’ AI Analyst, COLM is a Neutral.
Columbia Sportswear’s overall stock score reflects its solid financial performance and attractive valuation, which are offset by bearish technical indicators and mixed earnings call results. The company’s strong international growth and product launches are positives, but challenges in the U.S. market and tariff impacts present risks. The stock is currently undervalued, offering potential upside if operational challenges are addressed.
To see Spark’s full report on COLM stock, click here.
More about Columbia Sportswear
YTD Price Performance: -34.22%
Average Trading Volume: 706,466
Technical Sentiment Signal: Sell
Current Market Cap: $2.86B

