
Key facts: LVMH sees improved trends in China; reevaluates pricing strategy

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LVMH, owner of Louis Vuitton and Dior, shows improved trends in China, signaling a positive shift for the luxury sector amid challenges in high-end goods demand.1LVMH Moet Hennessy Louis Vuitton faces challenges due to aggressive price hikes that have alienated customers, including the ultra-wealthy, leading to a reevaluation of pricing strategies.2
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