
Research Alert: CFRA Keeps Buy Opinion On Shares Of Wix.com Ltd.

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CFRA maintains a Buy opinion on Wix.com Ltd., revising the target price to $140 from $200. The 2026 P/E is projected at 17.9x, with a two-year revenue CAGR of 13%. Premium subscriptions are expected to rise due to product enhancements and marketing. ARPS is projected to increase with higher-priced packages and expanded offerings. Operating profit margin may compress due to AI investments and Base44 integration. The 2025 non-GAAP EPS estimate remains $7.43, while 2026's is reduced to $7.82 from $8.75.

