Shopee, Vietnam’s iDEA sign MOU to help nation’s MSMEs with regional e-commerce growth

Shopee signed an MOU with Vietnam's iDEA to launch Shopee EZXports: Vietnam Everywhere, a two-year initiative to boost e-commerce exports from Vietnamese MSMEs to Southeast Asia. The program aims to diversify export markets, accelerate digital transformation, and strengthen intra-Asean trade. It includes creating a "Vietnam Pavilion" on Shopee, training 2,000 MSMEs, and hosting promotional events. The partnership supports Vietnam's digital economy goals and Asean's intra-region trade amidst global uncertainties.