News: Baozun reported a continued loss in the third quarter compared to the same period last year
In the third quarter, Baozun's revenue increased by 4.8% year-on-year to 2.16 billion yuan, and the operating loss narrowed from 115 million yuan in the same period last year to 25.6 million yuan. The non-GAAP net loss narrowed from 66.8 million yuan in the same period last year to 40.2 million yuan. E-commerce services achieved profitability, while the brand management business's losses narrowed. After the earnings report was released, Baozun's stock fell by 5.8% and 4.9% in New York and Hong Kong, respectively
E-commerce software provider Baozun Inc. (BZUN.US; 9991.HK) announced on Tuesday that with its core e-commerce services returning to profitability and losses in its emerging brand management business narrowing, revenue grew in the third quarter.
The company stated that for the three months ending in September, revenue increased by 4.8% year-on-year to RMB 2.16 billion, while operating losses narrowed from RMB 115 million in the same period last year to RMB 25.6 million. The non-GAAP net loss also narrowed from RMB 66.8 million in the same period last year to RMB 40.2 million.
Baozun's e-commerce business achieved an adjusted operating profit of RMB 28.1 million this quarter, successfully turning around from a loss of RMB 29.8 million in the same period last year. The adjusted operating loss for the brand management business (including the operation of Gap clothing stores in China) narrowed from RMB 55.3 million in the same period last year to RMB 38.7 million.
After the earnings report was released, Baozun's stock listed in New York fell by 5.8% on Tuesday, while its stock listed in Hong Kong dropped by 4.9% on Wednesday
