Hugo Boss AG Announces "CLAIM 5 TOUCHDOWN" Strategy, Focusing on Brand, Distribution, and Operations Optimization with Targets for Cash Flow Growth and Profitability Through 2028

Hugo Boss AG has announced the launch of “CLAIM 5 TOUCHDOWN,” a strategic plan outlining the company’s direction through 2028. The initiative focuses on three core areas: brand, distribution, and operations, with the aim of driving sustainable and profitable growth. As part of the plan, Hugo Boss intends to increase efficiency and accelerate free cash flow generation, targeting average annual free cash flows of approximately EUR 300 million from 2026 onward, excluding IFRS 16 effects. In 2026, the company will implement measures to streamline processes, revise its product assortment, and optimize its distribution network. This period will involve a deliberate refocusing of brands and sales channels, and the company anticipates a currency-adjusted revenue decline in the mid- to high-single-digit percentage range for the year. Growth is expected to resume in 2027 and accelerate in 2028. Hugo Boss also projects an improvement in gross margin for 2026 and beyond, supported by procurement efficiencies, selective price adjustments, and a higher proportion of full-price sales. The company forecasts EBIT for 2026 in the range of EUR 300 to 350 million, with profitability expected to improve from 2027. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Hugo Boss AG published the original content used to generate this news brief via EQS News, a service of EQS Group AG (Ref. ID: adhoc_2239276_de), on December 02, 2025, and is solely responsible for the information contained therein. © Copyright 2025 - Public Technologies (PUBT)