VTEX Reports $1 Billion GMV and 18.2% Growth in Black Friday-Cyber Monday Sales

Reuters
2025.12.02 22:30
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VTEX reported $1 billion GMV during Black Friday-Cyber Monday 2025, marking an 18.2% increase in USD terms from 2024. Order volume rose 10.2% year-over-year, with 9.9 million orders globally. Top verticals included Apparel & Accessories, Beauty & Health, and Home, Furniture & Decoration. GMV in the US and EMEA grew over 30%. 40% of orders used physical store inventory for faster delivery.