Versus Systems Partners with LiftMedia to Launch Interactive DOOH Experiences in Iberia
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Versus Systems Inc. has partnered with LiftMedia LDA to launch interactive digital out-of-home experiences in the Iberian Peninsula. The collaboration will integrate Versus Systems' engagement tools into LiftMedia's media network, aiming to reach 2.65 million people daily. A non-binding Letter of Intent has been signed, with a Master Services Agreement expected within 60 days. The initiative will start with a pilot in Spain and Portugal, enhancing audience engagement through interactive advertising.
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