Alpha Modus Sues H&M for Patent Infringement Over In-Store AI Systems
Alpha Modus Holdings Inc. has filed a patent infringement lawsuit against H&M Fashion USA, Inc. in the Eastern District of Texas. The lawsuit claims H&M's retail operations infringe on five patents related to AI systems for shopper analytics, store layout, inventory, marketing, and checkout. Alpha Modus seeks a jury trial, injunction, and monetary damages. The complaint highlights H&M's use of technologies like RFID and digital video that allegedly infringe on these patents.
Alpha Modus Holdings Inc., a retail technology company specializing in in-store AI systems, has filed a patent infringement lawsuit against H&M Fashion USA, Inc. in the United States District Court for the Eastern District of Texas. The lawsuit alleges that H&M’s U.S. retail operations infringe five Alpha Modus patents related to shopper analytics, store layout optimization, inventory intelligence, personalized marketing, and automated checkout. Alpha Modus is seeking a jury trial, a permanent injunction to prevent further use of its patented technologies, and monetary damages, including enhanced damages for alleged willful infringement and attorneys’ fees. The patents in question cover technologies for monitoring shopper behavior, analyzing product interactions, optimizing product placement, real-time inventory management, and seamless in-store purchasing. The complaint claims that H&M uses systems such as RFID garment tracking, digital video, mobile apps, inventory software, and interactive mirrors that rely on the patented methods and systems. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Alpha Modus Holdings Inc. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: GNW9595660-en) on December 03, 2025, and is solely responsible for the information contained therein. © Copyright 2025 - Public Technologies (PUBT)
