PubMatic and BrightLine join forces, aiming to connect interactive CTV ads to sales outcomes in $33 billion market.
A recent partnership between PubMatic and BrightLine aims to address the challenge of linking interactive ad experiences to measurable sales outcomes in the connected TV advertising space. With advertisers projected to invest around $33 billion in connected TV advertising by 2025 (according to eMarketer), the focus is on enhancing engagement and connecting it to verified purchases. Through this collaboration, PubMatic's unified programmatic platform will now offer interactive and addressable CTV ad formats, providing advertisers with the opportunity to drive engagement and track sales results effectively.
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