Ele.me rebrands as Taobao Flash Sale, ending 17 years as an independent brand

动点科技英文源
2025.12.05 07:15
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Ele.me, China's food delivery platform, has rebranded as Taobao Flash Sale, ending 17 years as an independent brand. This rebranding is part of Alibaba's strategy to expand into all-category instant retail, leveraging Taobao's brand strength.