Informed sources: The Ele.me brand update will not affect the organizational structure

Wallstreetcn
2025.12.05 10:05

The "Ele.me" app will be fully revamped to "Taobao Flash Sale" after updating to the latest version, further integrating into Alibaba Group's "big consumption platform" strategy. Will there be any organizational structure adjustments in the Ele.me team moving forward? Will the functions it undertakes change? In response, informed sources told reporters: "This brand update will not affect the organizational structure." (The Paper)