Hershey Uses Holiday Nostalgia To Build Brand Awareness

Hershey is leveraging holiday nostalgia, particularly through its 35-year-old Kisses holiday bells commercial, to connect with modern consumers and build brand awareness. The company has transformed this iconic ad into a multi-platform digital experience and partnered with the NBC Rockefeller Tree Lighting event, demonstrating how legacy brands can blend tradition with innovation. Hershey's strategy also includes mining social media for product ideas, leading to successful collaborations like the Reese’s Oreo Cup, which significantly boosted sales and highlights their consumer-driven growth approach.