Morning Trend | ZHOU HEI YA surges on increased volume, is the consumer sector heating up again?

ZHOU HEI YA (1458.HK) was extremely active throughout the day yesterday, opening with a significant volume surge. Benefiting from the hot sales of new products and expectations for store expansion, the consumer sector saw a short-term inflow of funds overall. Throughout the day, funds actively sought to buy, frequently testing short-term highs, becoming one of the focal points for market chasing funds. On the news front, several consumer brands recently released performance reports, coupled with optimistic expectations for consumption scenarios during the New Year's holiday, significantly boosting the popularity of the consumer sector. The MACD daily golden cross has sharply enhanced the short-term bullish atmosphere, with increased preference for second-tier consumer stocks and a noticeable rise in trading heat. From the intraday structure, each pullback has seen a return of funds, indicating strong support in the market; if the volume continues to expand and is accompanied by intraday fluctuations, there is potential for further expansion. It should be noted that if volume and price do not rise together during recent high-level fluctuations, profit-taking may easily occur at any time. Negative performance realization or regulatory adjustments in consumption policies may also exacerbate sector adjustments. The operational strategy suggests adjusting the rhythm according to volume and market heat. During heightened volatility at high levels, it is advisable to pay attention to intraday fund flows and fluctuations, flexibly taking profits and cutting losses. If the consumer sector receives further industry benefits or policy support, new highs can be expected. Right-side traders should pay attention to intraday signals and avoid heavy positions after chasing highs