Perion Network Integrates Platform with Amazon DSP for Enhanced Digital Advertising

Reuters
2025.12.08 12:00
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Perion Network Ltd. has integrated its Perion One Platform with Amazon DSP, enhancing digital advertising by combining Amazon's audience insights with Perion's AI optimization. This partnership aims to improve advertising metrics like attention, engagement, and conversions, while expanding programmatic demand access and strengthening Perion's role in retail advertising.