
ASOS plc FY25 adjusted EBITDA up 60% to GBP 168 million

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ASOS plc reported a 60% increase in adjusted EBITDA to GBP 168 million for FY25, with a 30% rise in profit per order. The adjusted gross margin improved to 47.1%, driven by lower returns, reduced discounting, and more full-price sales. Distribution costs decreased to 10.6% of revenue. The company saw improved marketing efficiency, increased brand marketing investment, and 10% growth in UK new customers, with higher average spend per customer.
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