Vita Coco Becomes Official Hydration Partner of Rush Soccer

Reuters
2025.12.09 14:01
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Vita Coco has partnered with Rush Soccer, becoming its Official Hydration Partner. The collaboration will provide coconut water to over 55,000 players globally, with product integration at tournaments and hydration stations at events. The partnership aims to promote healthy hydration habits among young athletes, with activations starting in 2026.