
How dress watches have evolved and why they’re coming back – from Rolex and Cartier to Hermès and Louis Vuitton

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Dress watches, once overshadowed by sports watches, are making a comeback. Historically refined and elegant, brands like Rolex, Cartier, and Hermès are reinterpreting them with minimalist designs and monochrome palettes. Recent celebrity endorsements and innovative models, such as A. Lange & Söhne's Saxonia Thin and Rolex's Perpetual 1908, showcase their renewed appeal. Cartier's Santos models and Jaeger-LeCoultre's decorative Reverso Tribute Enamel further highlight this trend, emphasizing craftsmanship and understated elegance.
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