Report: Xianyu's monthly active users aged 00s reached 43.61 million, with a growth rate of 47.1%

36Kr learned that QuestMobile's "2025 Post-00s User Consumption Insight Report" shows that the monthly active user scale of Xianyu among the Post-00s reached 43.61 million, with a monthly growth rate of 47.1%. The report also pointed out that the Post-00s are the core driving force of the "Guzi Economy," particularly showing strong interest and high consumption potential for trendy blind boxes and IP culture. In the first quarter of this year, the transaction volume of Guzi reached a historical high, with the sales of national style Guzi soaring by 167%; in the second quarter, the transaction volume of trendy toys increased by over 300%, with the average monthly number of trendy toy consumers growing by 43.4% year-on-year, and the per capita single consumption amount for trendy toys reaching 218 yuan