Lufthansa Group Unveils New Brand Identity

Reuters
2025.12.10 13:37
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Lufthansa Group has unveiled a new brand identity, transitioning from individual airlines to an integrated airline group. The rebranding includes an updated crane logo, new font, and expanded color palette. Individual airline brands will feature "Member of Lufthansa Group" endorsements, aiming to provide a holistic brand experience and strengthen customer trust across all services.