Jumia (JMIA) Is Up 9.0% After Black Friday-Fueled 30% Order Surge and GMV Acceleration

Simplywall
2025.12.11 17:55
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Jumia Technologies reported a 30% increase in physical goods orders and a 35% rise in gross merchandise value during the first two months of Q4, driven by Black Friday. This growth supports Jumia's investment narrative, aiming for breakeven by Q4 2026 and profitability in 2027. However, concerns remain about whether higher sales volumes can improve unit economics. Jumia's revenue is projected to reach $236.6 million by 2028, requiring 13% annual growth. The stock's fair value is debated, with estimates ranging from $0.20 to $46.28 per share.