Starting next year, Budweiser Group will become the official beer partner for major events of the International Cricket Council

AASTOCKS
2025.12.12 09:12

The International Cricket Council (ICC) announced a partnership with Budweiser Group (BUD.US), making Budweiser the official beer partner for all major ICC events starting in 2026. This collaboration will feature Budweiser's non-alcoholic beer "Budweiser 0.0" as the flagship brand in the Indian market, while several of the group's flagship brands will also be promoted in the European and African markets.

This partnership covers all major ICC men's and women's events until 2027, including the ICC Men's T20 World Cup in 2026 held in India and Sri Lanka, the ICC Women's T20 World Cup in 2026 held in the UK, the inaugural ICC Women's Championship in 2027 held in Sri Lanka, the ICC World Test Championship Final in 2027 held in England, and the ICC Men's Cricket World Cup in 2027 held in South Africa, Zimbabwe, and Namibia

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