<div id="readability-page-1"><div><div><table><thead><tr><th><span>Reporter Name</span></th><th><span>Relationship</span></th><th><span>Type</span></th><th><span>Amount</span></th><th><span>SEC Filing</span></th></tr></thead><tbody><tr><td><span>Yeh Kuanling Amy</span></td><td><span>Chief Technology Officer, 10% Owner</span></td><td><span>Sell</span></td><td><span>$201,342</span></td><td>Form 4</td></tr><tr><td><span>Coyne Jeffrey B</span></td><td><span>GENERAL COUNSEL AND SECRETARY, 10% Owner</span></td><td><span>Sell</span></td><td><span>$65,789</span></td><td>Form 4</td></tr></tbody></table></div><p><span>Yeh Kuanling Amy, the Chief Technology Officer and a 10% owner of MediaAlpha, has sold a total of 15,000 shares of Class A Common Stock through two separate transactions on December 10 and December 12, 2025. The sales were executed at weighted average prices of $13.4892 and $13.1575 per share, culminating in a total sale amount of $201,342. Following these transactions, Yeh's direct ownership in the company stands at 399,662 shares.</span></p><p><span>Jeffrey B Coyne, serving as the General Counsel and Secretary of MediaAlpha and also a 10% owner, sold 5,000 shares of Class A Common Stock on December 12, 2025. The shares were sold at a weighted-average price of $13.1579, resulting in a total sale amount of $65,789. After this sale, Coyne directly owns 441,783 shares of MediaAlpha.</span></p></div></div>

<p>MediaAlpha executives Yeh Kuanling Amy and Jeffrey B Coyne sold shares of Class A Common Stock. Amy sold 15,000 shares for $201,342, reducing her ownership to 399,662 shares. Coyne sold 5,000 shares for $65,789, leaving him with 441,783 shares. These transactions occurred on December 10 and 12, 2025.</p>

MediaAlpha Executives Engage in Stock Transactions