Shopee's 12.12 birthday promotion kicked off strongly, with nearly 10,000 cross-border sellers' product sales surging over 10 times in the first 2 hours

Shopee's 12.12 birthday promotion has officially started. According to official data, in the first 2 hours of the promotion, the number of products sold by nearly 10,000 cross-border sellers surged over 10 times. The efficiency of localized fulfillment has been highlighted, with sales increasing to 12 times, and the official warehouse order volume growing by 15 times. In addition, cross-border brand products have attracted a large number of consumers due to their outstanding quality-to-price ratio, with order volume increasing by 17 times; the number of products sold by new cross-border sellers surged by 44 times. Shopee Live's cross-border live streaming has driven sales up to 15 times by intuitively showcasing diverse product usage scenarios