Trip.com Group expects China and Türkiye to become popular destinations for Southeast Asia and Europe travelers in 2026. Entertainment-led travel, including amusement parks and concerts, is projected to rise globally.
China and Türkiye are expected to experience an increase in popularity as travel destinations among tourists from Southeast Asia and Europe. The trend towards entertainment-focused travel is projected to grow worldwide, with a particular interest in visiting amusement parks, concerts, and franchise-themed attractions. Travelers are also showing a preference for experiences centered around nature, culture, and...
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