<div id="readability-page-1"><div>Dubai, UAE — At AWS re:Invent, Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company , today announced that Sony Group Corporation is using AWS's comprehensive set of artificial intelligence (AI) services to accelerate its enterprise use of AI and to build Sony’s Engagement Platform to create deeper connection between fans and content creators. This partnership enables Sony to deliver Kando, a Japanese term for deep emotional connection or experience, across Sony’s diverse business portfolio, including electronics, gaming, music, movies, and anime. Driving innovation across all business segments Since its founding, Sony has pioneered groundbreaking entertainment experiences through innovative products and services, consistently evoking Kando. Today, Sony is harnessing AWS's comprehensive set of services to empower its global employees to innovate faster and operate more efficiently, while also creating a deeper connection and engagement between fans and creators across all its operating companies. Empowering employees with secure AI and agentic technology Sony’s internal enterprise AI platform gives employees across its entire group of companies access to generative AI and agentic AI services. Amazon Bedrock AgentCore helps Sony build, deploy, and manage AI agents seamlessly, while providing enterprise-grade security, observability, and scalability across the entire organization. The platform currently processes 150,000 inference requests daily and is expected to grow 300-fold in a few years, helping employees draft content, respond to inquiries, forecast, detect fraud, brainstorm, and develop new ideas. Sony is also utilizing the Amazon Nova Forge program to build state-of-the-art AI for its diverse business and operations. Based on early results, one of the most promising impacts of the AI model developed through Nova Forge will be its ability to power an AI agent that can increase the efficiency of the company’s review and assessment process by 100 times. Creating engaging fan experiences and improved operations with AWS The Sony Engagement Platform is central to the Sony Group’s business strategy. The platform will bring together the following core elements: <ul><li>Sony Data Ocean: This comprehensive data platform processes up to 760 terabytes of data from over 500 types of datasets across Sony Group companies. Built on AWS services including Amazon SageMaker, Sony Data Ocean provides AI-enhanced insights to help fans with similar interests connect with one another and provide content creators with valuable insights on audience trends. </li><li>Sony Engagement Platform: The Sony Engagement Platform leverages the core backend function of PlayStation’s online service from Sony Interactive Entertainment that connects gamers worldwide on AWS. By extending core functions of the PlayStation infrastructure such as accounts, payments, data capabilities, and security, the platform will streamline the business operations and customer experience by creating meaningful connections between fans and creators across various entertainment categories and services. </li></ul>&#34;As technology evolves, so do the possibilities for entertainment,&#34; said Tsuyoshi Kodera, chief digital officer, corporate executive officer of Sony Group Corporation. &#34;Through our long-standing partnership with AWS, we are now able to fully harness the power of data and AI to forge new bonds between fans and creators. This initiative embodies our purpose to 'fill the world with emotion, through the power of creativity and technology' and represents a significant step toward shaping the future of the entertainment industry.&#34; &#34;Sony is reinventing their businesses with data and AI,&#34; said Matt Garman, CEO of AWS. &#34;Our partnership has evolved from powering gaming experiences to helping Sony deliver Kando—those moments of deep emotional connection—at unprecedented scale. With 57,000 employees using AI agents that will continue to evolve and expand their capabilities, this is enterprise AI business transformation in action.&#34; Sony FAQs 1. What are you launching/announcing today? AWS today announced that Sony Group Corporation is using AWS's comprehensive set of artificial intelligence (AI) services to accelerate its enterprise use of AI and to build Sony’s Engagement Platform to create deeper connection between fans and content creators. This partnership enables Sony to deliver Kando, a Japanese term for deep emotional connection or experience, across Sony’s diverse business portfolio, including electronics, gaming, music, movies, and anime. 2. What is Sony building with AWS? First, Sony is using AWS's comprehensive set of AI services to gives employees across the entire group companies access to generative AI and agentic AI services through its internal enterprise AI platform. By using Amazon Bedrock AgentCore, Sony is able to build, deploy, and manage AI agents seamlessly, while providing enterprise-grade security, observability, and scalability across the entire organization. The platform currently processes 150,000 inference requests daily and is expected to grow 300-fold in a few years, helping employees draft content, respond to inquiries, forecast, detect fraud, brainstorm, and develop new ideas. Second, Sony is also utilizing the Amazon Nova Forge program to build state-of-the-art AI for its diverse business and operations. Based on early results, one of the most promising impacts of the AI model developed through Nova Forge will be its ability to power an AI agent that can increase the efficiency of the company’s review and assessment process by 100x. Third, the company is building the Sony Engagement Platform to create deeper connection between fans and content creators. The Sony Engagement Platform is central to the Sony Group’s business strategy. The platform will bring together Sony Data Ocean, comprehensive data platform that processes up to 760 terabytes data from over 500 types of data sets across Sony Group companies with services such as Amazon SageMaker. Two company’s partnership enables Sony to deliver Kando, a Japanese term for deep emotional connection or experience, across Sony’s diverse business portfolio, including electronics, gaming, music, movies, and anime.3. What are key benefits for Sony in using Amazon Bedrock AgentCore across the entire organization? By using Amazon Bedrock AgentCore, Sony is able to build, deploy, and orchestrate agents seamlessly, while maintaining enterprise-grade security, observability, and scalability across the entire organization. Send us your press releases to pressrelease.zawya@lseg.comDisclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. 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SONY

Sony Group Corporation is using Amazon Web Services (AWS) to enhance its enterprise AI capabilities and build the Sony Engagement Platform. This partnership aims to create deeper connections between fans and content creators across Sony's diverse business portfolio, including electronics, gaming, music, movies, and anime. Sony's internal AI platform, powered by AWS, processes 150,000 inference requests daily and is expected to grow significantly. The platform will streamline business operations and improve customer experiences by leveraging AI and data insights.

- Amazon Web Services (AWS) announced that Sony Group Corporation is utilizing its AI services to enhance its enterprise AI capabilities and develop the Sony Engagement Platform, fostering connections between fans and creators.  
- The platform integrates Sony Data Ocean, processing 760 terabytes of data, and employs Amazon Bedrock AgentCore for seamless AI agent management, significantly improving operational efficiency.  
- This partnership aims to deliver Kando, a deep emotional connection, across Sony's diverse portfolio, including gaming, music, and movies, while empowering 57,000 employees with advanced AI tools.

PRESSR: AWS powers Sony's enterprise AI and engagement platforms