PAR Technology (PAR) Taps Wallet-Based Loyalty But How Durable Is Its Restaurant Software Edge?

Simplywall
2025.12.15 12:15
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PAR Technology launched Smart Passes, a wallet-native loyalty solution, enhancing its restaurant software offerings. This move aims to boost customer engagement and recurring revenue. Analysts estimate PAR's fair value between $59.33 and $66.62, suggesting a potential upside. However, execution risks on large rollouts remain. The narrative projects $608.8 million in revenue and $55.1 million in earnings by 2028, requiring 13.4% yearly growth. Investors should consider these factors when evaluating PAR's stock potential.