Snapchat rolls out its end-of-year Recaps

Snapchat announced on Monday that its end-of-year Recaps are rolling out to users, giving them a look back at 2025. The Recap is a short video that offers a personalized look at highlights from Snaps, Stories, and Chats, showing how users connected and expressed themselves throughout the year. Users can access their Recap by opening up the app and navigating to the “Memories” section. There, they will see a “Your 2025 Snap Recap” card. The move comes as companies like Spotify, Apple Music, Amazon Music, and Duolingo have all released their own end-of-year recaps. Alongside the Recaps, Snapchat shared statistics on how people used the social media app over the past year. For example, the company says phone calls aren’t dead, noting that users talked for nearly 1.7 billion minutes per day on average, almost 30% more than last year. Plus, users in the U.S. sent over five billion voice notes, nearly 10% more than last year. Group chats still remain a popular way to connect on Snapchat, as the number of people sending messages to group chats grew by more than 5% in 2025, and some users sent more than 8,880 messages to their top group chat this year. The company also revealed that Chat Reactions grew by 44% this year, with the heart emoji taking the crown as the most popular. Additionally, three million more people also used stickers to communicate this year. The launch of Snap’s 2025 Recap arrives amid user backlash over the company’s plans to charge for storage next year, with some calling for a boycott to urge the company to change its mind. Snapchat announced in September that free access to Memories will be limited to 5GB. If a user’s memories exceed this limit, they’ll need to subscribe to one of the service’s new Memories Storage plans. Techcrunch event San Francisco | October 13-15, 2026 The introductory storage plan offers up to 100GB of storage for $1.99 per month. Snapchat+ users will get up to 250GB of storage as part of their $3.99 monthly subscription, while Snapchat Platinum users will get 5TB as part of their $15.99 monthly subscription.