Threads adds new communities, tests badges for highly engaged members

TechCrunch
2025.12.15 18:04
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Meta's social network, Threads, is expanding its communities feature, now offering over 200 topics, including team-specific spaces like Lakers Threads. The platform is testing flairs and a "Champion" badge for highly engaged members. Threads, competing with platforms like X and Bluesky, reached 400 million users in August, with 150 million daily visitors. The focus remains on user engagement and retention through features like DMs and Group chats.