Salesforce to Acquire Qualified to Boost AI Marketing Capabilities
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Salesforce has announced its acquisition of Qualified, a provider of AI marketing solutions, to enhance its AI marketing capabilities. Qualified's AI product engages and converts inbound buyers, aiding in lead qualification and nurturing. This acquisition aims to boost Salesforce's Agentforce Sales and Marketing products. The deal is expected to close in the first quarter of Salesforce's fiscal year 2027, subject to customary conditions and approvals.
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