<div id="readability-page-1"><div><p>By Adria Calatayud</p><p>   LVMH said it appointed Laura Burdese as Bvlgari's next chief executive, succeeding longtime chief Jean-Christophe Babin. </p><p>    The French luxury conglomerate said Thursday that Burdese, who has been deputy CEO of Bvlgari since July last year and was formerly marketing chief and head of Acqua di Parma, will become CEO of the business in July 2026. </p><p>    Burdese will replace Babin, who is stepping down as CEO of Bvlgari after 12 years in the role, the company said. LVMH credited him with bolstering Bvlgari's watchmaking operations and expanding the brand into the luxury hospitality industry. </p><p>    Babin will continue to serve as chairman of the Bvlgari board, CEO of its hotel business, and president of the Bvlgari Foundation, the company said. </p><p>   Write to Adria Calatayud at adria.calatayud@wsj.com </p><p>   (END) Dow Jones Newswires</p><p>12-18-25 0905ET</p></div></div>

LVMUY

<p>LVMH has appointed Laura Burdese as the new CEO of Bvlgari, effective July 2026, succeeding Jean-Christophe Babin, who has led the company for 12 years. Burdese, currently the deputy CEO, has a background in marketing and leadership at Acqua di Parma. Babin will remain as chairman of Bvlgari's board, CEO of its hotel business, and president of the Bvlgari Foundation.</p>

LVMH Names Laura Burdese as Bvlgari CEO