<div id="readability-page-1"><figure> <img src="https://imageproxy.pbkrs.com/https://platform.theverge.com/wp-content/uploads/sites/2/2025/03/STKB341_IROBOT_CVIRGINIA_2__C.jpg/query-Y3JvcD0wLDAsMTAwLDEwMCZxdWFsaXR5PTkwJnN0cmlwPWFsbA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="2040" height="1360" original-src="https://imageproxy.pbkrs.com/https://platform.theverge.com/wp-content/uploads/sites/2/2025/03/STKB341_IROBOT_CVIRGINIA_2__C.jpg/query-Y3JvcD0wLDAsMTAwLDEwMCZxdWFsaXR5PTkwJnN0cmlwPWFsbA"/> <figcaption> The Roomba maker will continue to operate but will be owned by Picea Robotics. </figcaption> </figure> The news that the maker of the Roomba robot vacuum, iRobot, filed for bankruptcy this week came as no surprise. Its CEO, Gary Cohen, had been warning investors all year that the company could run out of cash unless a buyer was found. When its last potential deal fell through, bankruptcy became inevitable. But Cohen says this is not the end for iRobot; instead, he sees it as the beginning of a new chapter for the company, one he hopes will turn it back into a competitive market leader and potentially take it into new, greener territory. Cohen was brought on in early 2024 to turn the company around when cofounder and CEO Colin Angle stepped d … Read the full story at The Verge.</div>

IRBT

iRobot, the maker of Roomba, has filed for bankruptcy and will be owned by Picea Robotics. CEO Gary Cohen views this as a new beginning, aiming to make iRobot a competitive market leader again. Cohen joined in early 2024 to turn the company around after cofounder and CEO Colin Angle stepped down.

iRobot’s bankruptcy isn’t the end — it’s a reboot, says its CEO