Salesforce Buys AI Marketing Firm Qualified

GuruFocus
2025.12.18 18:14
portai
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Salesforce has agreed to acquire AI marketing firm Qualified, founded by former Salesforce employees, to enhance its B2B sales capabilities. The acquisition aligns with Salesforce's strategy to focus on revenue-generating tools. The deal is expected to close in Q1 of Salesforce's fiscal 2027, although the purchase price remains undisclosed.