Calix Study Finds Subscriber Experience Drives Broadband Loyalty
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Calix Inc.'s study reveals subscriber experience as a key driver of broadband loyalty, surpassing speed and price. Surveying 2,000 U.S. broadband decision-makers, it highlights personalized packages and flexible contracts as major motivators for switching providers. Multi-channel customer support is essential for retention and growth. Calix Market Insights aims to help BSPs leverage these findings for market differentiation and growth. Disclaimer: AI-generated content by Public Technologies, not financial advice. Original content by Calix Inc. on December 18, 2025.
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