ASICS Partners with University of Michigan to Launch U.S. Sports Science Research Hub
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ASICS Corporation has partnered with the University of Michigan to establish its first U.S. research hub, the ASICS Institute of Sport Science America LLC. This collaboration involves a $25 million investment and will create the ASICS-Michigan Sport Innovation Center on the University of Michigan’s Ann Arbor campus. The center will focus on biomechanics, exercise physiology, AI-driven design, and bioengineering to advance sports science innovation and athlete-focused product development.
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