CommBank Finds Black Friday Spending Hits Record High as Online Shift Accelerates

Reuters
2025.12.19 00:20
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Commonwealth Bank of Australia's analysis reveals a record $23.8 billion in Black Friday consumer spending, driven by a shift to online shopping. Retailers must adapt to digital channels and use real-time data for effective customer engagement and competitiveness. The report highlights the importance of granular spending insights for accurate forecasting.