<div id="readability-page-1"><div><p>Etsy (ETSY) shares climbed after the board approved a fresh 750 million dollar buyback, lifting total potential repurchases to nearly 1 billion dollars and announcing a revamped leadership lineup.</p> <p>See our latest analysis for Etsy.</p> <p>The new buyback plan and leadership refresh land at a delicate moment, with Etsy’s roughly 2 percent year to date share price return contrasting sharply with a five year total shareholder return of about negative 71 percent. This suggests today’s pop could be early momentum rather than a confirmed turnaround.</p> <p>If this kind of strategic reset has you rethinking your watchlist, it might be worth scanning for other ecommerce and platform names using fast growing stocks with high insider ownership as potential next wave candidates.</p> <p>With shares still trading at a steep discount to analyst targets and intrinsic value estimates even after the buyback bounce, the key debate now is clear: is Etsy a mispriced recovery story, or are markets already baking in its next leg of growth?</p> <h2>Most Popular Narrative Narrative: 20.8% Undervalued</h2> <p>With the narrative fair value sitting meaningfully above Etsy’s last close at 54.33 dollars, the story hinges on whether future profits can catch up.</p> <p><em>Analysts expect the number of shares outstanding to decline by 7.0% per year for the next 3 years.</em></p> <p>Read the complete narrative.</p> <p>Curious how modest top line growth can still support a richer valuation profile? The narrative leans on powerful margin expansion and shrinking share count. Want to see how those assumptions combine into a punchy earnings outlook and a lower future multiple than today, which fuels that fair value? Dive in to unpack the full playbook.</p> <p><strong>Result: Fair Value of $68.59 (UNDERVALUED)</strong></p> <p>Have a read of the narrative in full and understand what's behind the forecasts.</p> <p>However, shrinking active buyers and rising marketing costs could still derail the AI led recovery, undermining both growth expectations and the undervaluation thesis.</p> <p>Find out about the key risks to this Etsy narrative.</p> <h2>Another Lens on Value</h2> <p>While the narrative framework points to around 21 percent upside, the earnings multiple tells a tougher story. Etsy trades on 29.4 times earnings versus 18 times for peers and a fair ratio of 22.9 times. This suggests investors are already paying up for the recovery. Is this premium really as cheap as it looks?</p> <p>See what the numbers say about this price — find out in our valuation breakdown.</p> <figure><img height="476" src="https://imageproxy.pbkrs.com/https://images.simplywall.st/company/f60ad8d6-d4cc-41ef-b6f1-6e7e33376151/chart/pe-multiple-vs-industry?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="746" original-src="https://imageproxy.pbkrs.com/https://images.simplywall.st/company/f60ad8d6-d4cc-41ef-b6f1-6e7e33376151/chart/pe-multiple-vs-industry"/><figcaption>NYSE:ETSY PE Ratio as at Dec 2025</figcaption></figure><h2> Build Your Own Etsy Narrative</h2> <p>If you see the numbers differently or want to stress test your own thesis, you can build a full narrative in just minutes: Do it your way.</p> <p>A great starting point for your Etsy research is our analysis highlighting 3 key rewards and 5 important warning signs that could impact your investment decision.</p> <h2>Looking for more investment ideas?</h2> <p>Before you move on, lock in an edge by scanning fresh opportunities on Simply Wall Street’s Screener, so the next big winner does not pass you by.</p> <ul> <li>Capture potential mispricings by running through these 913 undervalued stocks based on cash flows that combine strong fundamentals with attractive cash flow based value.</li> <li>Ride powerful technological shifts by zeroing in on these 24 AI penny stocks that could benefit most from rapid advances in artificial intelligence.</li> <li>Strengthen your income stream by targeting these 13 dividend stocks with yields &gt; 3% that aim to balance reliable payouts with solid business quality.</li> </ul> <p><em> This article by Simply Wall St is general in nature. <strong>We provide commentary based on historical data     and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice.</strong> It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your     financial situation. We aim to bring you long-term focused analysis driven by fundamental data.     Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.     Simply Wall St has no position in any stocks mentioned.</em></p><div><p>Mobile Infrastructure for Defense and Disaster</p><p>The next wave in robotics isn't humanoid. Its fully autonomous towers delivering 5G, ISR, and radar in under 30 minutes, anywhere.</p><p>Get the investor briefing before the next round of contracts</p><p><span>Sponsored On Behalf of CiTech</span></p></div></div></div>

ETSY

<p>Etsy (ETSY) shares rose after the board approved a $750 million buyback and announced a leadership overhaul. Despite a 2% year-to-date return, Etsy's five-year total shareholder return is about -71%. Analysts debate if Etsy is a mispriced recovery story or if markets have already priced in its growth. The fair value is estimated at $68.59, but risks include shrinking active buyers and rising marketing costs.</p>

Etsy (ETSY): Valuation Check After New $750 Million Buyback and Leadership Overhaul