MIXUE ICE CITY's stock price surged over 9% as its first store in the United States opened, with signature ice cream priced at $1.19

MIXUE Ice City (02097.HK) opened 1.3% higher this morning (22nd) and continued to rise, reaching a high of 433.8 HKD during the day, a jump of 9.8%. The stock price closed at 432.2 HKD, up 9.4%, with a trading volume of 328 million HKD.

According to domestic media reports, MIXUE Ice City officially opened its first store in the Americas last Saturday (20th) in Hollywood, Los Angeles, located directly across from the "Chinese Theatre" on the Walk of Fame, in a mature consumer area. This store represents a key step in the globalization strategy of MIXUE Ice City. The product pricing is also consumer-friendly. The store's menu shows that the signature ice cream is priced at 1.19 USD, fresh lemonade at 1.99 USD, and latte coffee at 2.99 USD.

According to a report by "Cover News," a new media outlet under Huaxi Metropolitan Daily, a relevant person in charge introduced that this first store in the United States continues the classic menu design of the brand, covering multiple product series including soft serve ice cream, pure tea, fruit tea, milk tea, and freshly brewed coffee. It also incorporates the dietary preferences of American consumers, offering various toppings and sweetness options to better meet the diverse beverage needs of different consumers