This year, China's game revenue is expected to reach 350.7 billion RMB, with a user annual growth of 1.35%, both hitting historical highs

According to domestic media reports, the "2025 China Game Industry Report" shows that this year, the actual sales revenue of the domestic game market is expected to reach RMB 350.789 billion, a year-on-year growth of 7.68%; the user scale will increase to 683 million, a year-on-year growth of 1.35%, both hitting historical highs.

In terms of market segmentation, the console game market continues its rapid growth trend, with actual sales revenue of RMB 8.362 billion, surging 86.33% year-on-year, maintaining explosive growth for three consecutive years. Mini-program games have become the biggest highlight, with revenue reaching RMB 53.535 billion, a year-on-year growth of 34.39%, driven by both in-app purchases and advertising monetization.

In terms of overseas business, the actual sales revenue of self-developed games in the overseas market reached USD 20.455 billion, a year-on-year growth of 10.23%, with the scale exceeding RMB 100 billion for six consecutive years.

Industry insiders indicate that games are evolving from a medium for entertainment to a flexible tool that drives the digital transformation of the real economy and serves diverse social needs. This shift reshapes people's perception of games and opens up new growth points for the industry.

First Capital Securities predicts that the gaming industry is likely to continue its high prosperity status, with key new products being launched on the supply side, and the continuous contribution of client and multi-end interoperability driving incremental growth. Seasonal activities will promote user engagement and ARPU enhancement, with the mobile end expected to recover monthly and the client side remaining strong. The mini-program game sector will exhibit characteristics of "continued high prosperity, stable growth rate, and optimized profit structure," with the collaboration between WeChat and Apple catalyzing a dual-end layout, a mature user ecosystem supporting stable demand, and the optimization of commercialization structure and downward channel sharing further enhancing profit margins.

In terms of A-share market performance, leading gaming stocks have shown strong trends this year. As of yesterday, gaming stocks have averaged nearly a 44% increase this year, with three gaming stocks doubling in price, namely Giant Network (002558.SZ), Century Huatong (002602.SZ), and G-bits (603444.SH), all of which are leaders in the gaming industry