<div id="readability-page-1">Fermata Advisors LLC lessened its holdings in shares of Amazon.com, Inc. (NASDAQ:AMZN - Free Report) by 25.6% during the third quarter, according to the company in its most recent filing with the Securities &amp; Exchange Commission. The institutional investor owned 10,646 shares of the e-commerce giant's stock after selling 3,654 shares during the period. Fermata Advisors LLC's holdings in Amazon.com were worth $2,338,000 at the end of the most recent quarter.<ul><li>Amazon Now Delivery Push Could Boost Its 2026 Outlook</li></ul>Several other hedge funds also recently made changes to their positions in AMZN. Carderock Capital Management Inc. acquired a new position in Amazon.com in the 2nd quarter valued at $27,000. Maryland Capital Advisors Inc. increased its position in shares of Amazon.com by 81.9% in the second quarter. Maryland Capital Advisors Inc. now owns 211 shares of the e-commerce giant's stock worth $46,000 after purchasing an additional 95 shares during the period. Ryan Investment Management Inc. acquired a new position in Amazon.com in the second quarter valued at about $48,000. Cooksen Wealth LLC lifted its position in Amazon.com by 23.5% during the second quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant's stock worth $54,000 after purchasing an additional 47 shares during the period. Finally, MJT &amp; Associates Financial Advisory Group Inc. bought a new stake in Amazon.com during the first quarter worth about $59,000. 72.20% of the stock is owned by institutional investors. <h2>Key Amazon.com News</h2>Here are the key news stories impacting Amazon.com this week:<ul> <li>Positive Sentiment: Analysts turn more bullish — several sell‑side firms have reiterated Buy ratings and raised price targets, and a Zacks roundup shows the consensus implies roughly 30% upside, reinforcing momentum in buy‑side interest. Wall Street Analysts Think Amazon Could Surge 30.11%</li> <li>Positive Sentiment: BMO and other firms are raising AWS growth forecasts as AI demand (and adoption of Claude) intensifies — a stronger AWS outlook supports higher margins and revenue mix improvement. BMO Capital Raises AWS Growth Forecast</li> <li>Positive Sentiment: Amazon Now (ultra‑fast urban delivery) could increase order frequency and Prime value if it scales without steep margin erosion — investors are pricing potential upside to consumer spend and loyalty. Amazon Now Delivery Push Could Boost Its 2026 Outlook</li> <li>Positive Sentiment: Amazon’s expanding advertising business and ad tech positioning are cited as competitive headwinds for pure‑play ad tech firms, supporting a higher‑margin revenue stream. TTD vs AMZN: Which Ad‑Tech Stock Is the Smarter Buy?</li> <li>Positive Sentiment: Reports Amazon is weighing a multi‑billion dollar OpenAI investment and continues to build custom AI chips (Trainium3) — both moves would deepen AWS’s AI moat and justify premium multiples if realized. Amazon Could Invest $10 Billion in OpenAI</li> <li>Neutral Sentiment: AWS grants and nonprofit partnerships (e.g., Boys Town using AWS for AI hearing aids) are positive PR and validate platform breadth, but have limited near‑term earnings impact. Boys Town Named Winner of 2025 AWS Imagine Grant</li> <li>Neutral Sentiment: Industry trends — retailers (including Amazon) are deploying AI and robotics to meet peak demand; this supports long‑term efficiency but requires capex and operational execution. Retailers Turn to AI and Robotics</li> <li>Negative Sentiment: Amazon was among the weaker big‑tech performers in 2025, and some analysts warn that disappointing execution on new initiatives could keep the stock range‑bound. ‘Top Pick’ Amazon Had a Dismal Year</li> <li>Negative Sentiment: AI‑related job cuts announced in 2025 (including at Amazon) pose reputational and execution risks and remind investors of near‑term restructuring costs. AI Was Behind Over 50,000 Layoffs in 2025</li> </ul><h2>Insider Buying and Selling at Amazon.com</h2><ul><li>Jabil Is Flying Under the Radar—But a 50% Surge May Be Coming</li></ul>In other Amazon.com news, CEO Andrew R. Jassy sold 19,872 shares of the business's stock in a transaction that occurred on Friday, November 21st. The shares were sold at an average price of $216.94, for a total transaction of $4,311,031.68. Following the sale, the chief executive officer directly owned 2,208,310 shares of the company's stock, valued at $479,070,771.40. The trade was a 0.89% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this link. Also, CEO Matthew S. Garman sold 17,768 shares of the company's stock in a transaction that occurred on Friday, November 21st. The shares were sold at an average price of $216.90, for a total transaction of $3,853,879.20. Following the completion of the transaction, the chief executive officer owned 6,273 shares of the company's stock, valued at approximately $1,360,613.70. This trade represents a 73.91% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold 82,234 shares of company stock worth $19,076,767 over the last quarter. Insiders own 10.80% of the company's stock. <h2>Wall Street Analysts Forecast Growth</h2>Several equities analysts have recently commented on AMZN shares. President Capital boosted their target price on shares of Amazon.com from $280.00 to $320.00 and gave the company a &#34;buy&#34; rating in a research report on Tuesday, November 4th. BMO Capital Markets lifted their price objective on shares of Amazon.com from $300.00 to $304.00 and gave the company an &#34;outperform&#34; rating in a research note on Tuesday, December 16th. Benchmark boosted their price objective on shares of Amazon.com from $260.00 to $295.00 and gave the company a &#34;buy&#34; rating in a research report on Friday, October 31st. Canaccord Genuity Group set a $300.00 target price on Amazon.com and gave the company a &#34;buy&#34; rating in a report on Friday, October 31st. Finally, The Goldman Sachs Group lifted their price target on Amazon.com from $240.00 to $275.00 and gave the company a &#34;buy&#34; rating in a research note on Friday, October 3rd. Two equities research analysts have rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and three have assigned a Hold rating to the company. According to MarketBeat.com, the company has an average rating of &#34;Moderate Buy&#34; and a consensus target price of $295.50.<ul><li>MRVL, AMZN and MSFT: Breaking Down the Wall Street Controversy</li></ul>View Our Latest Research Report on Amazon.com<h2>Amazon.com Trading Up 0.5%</h2>Shares of AMZN stock opened at $228.43 on Tuesday. Amazon.com, Inc. has a twelve month low of $161.38 and a twelve month high of $258.60. The stock's fifty day simple moving average is $229.69 and its 200 day simple moving average is $225.79. The company has a quick ratio of 0.80, a current ratio of 1.01 and a debt-to-equity ratio of 0.14. The firm has a market capitalization of $2.44 trillion, a P/E ratio of 32.26, a P/E/G ratio of 1.56 and a beta of 1.37. Amazon.com (NASDAQ:AMZN - Get Free Report) last announced its quarterly earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 EPS for the quarter, beating analysts' consensus estimates of $1.57 by $0.38. The firm had revenue of $180.17 billion for the quarter, compared to analyst estimates of $177.53 billion. Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.The business's revenue for the quarter was up 13.4% on a year-over-year basis. During the same period last year, the firm posted $1.43 earnings per share. As a group, sell-side analysts predict that Amazon.com, Inc. will post 6.31 EPS for the current fiscal year. <h2>Amazon.com Company Profile</h2> (Free Report)Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics. Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.<h2>Read More</h2><ul><li>Five stocks we like better than Amazon.com</li><li>Do not delete, read immediately</li><li>INVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting Off</li><li>Can Any Expenses Be Deducted From Capital Gains Tax?</li><li>Buffett, Gates and Bezos Quietly Dumping Stocks—Here's Why</li><li>The Last Gold Bull Market </li></ul><img src="https://imageproxy.pbkrs.com/https://www.marketbeat.com/scripts/SECFilingChart.ashx/query-UHJlZml4PU5BU0RBUSZTeW1ib2w9QU1aTg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="650" height="350" original-src="https://imageproxy.pbkrs.com/https://www.marketbeat.com/scripts/SECFilingChart.ashx/query-UHJlZml4PU5BU0RBUSZTeW1ib2w9QU1aTg"/>This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.<h2>Should You Invest $1,000 in Amazon.com Right Now?</h2>Before you consider Amazon.com, you'll want to hear this.MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Amazon.com wasn't on the list.While Amazon.com currently has a Moderate Buy rating among analysts, top-rated analysts believe these five stocks are better buys.View The Five Stocks Here </div>

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Fermata Advisors LLC reduced its holdings in Amazon.com, Inc. by 25.6% in Q3, now owning 10,646 shares worth $2.34 million. Several other hedge funds also adjusted their positions in Amazon. Key news includes positive sentiment from analysts, AWS growth forecasts, and potential investments in AI. CEO Andrew Jassy and CEO Matthew Garman sold shares, reducing their positions by 0.89% and 73.91%, respectively.

- Fermata Advisors LLC reduced its stake in Amazon.com, Inc. by 25.6%, now holding 10,646 shares valued at $2,338,000.  
- Multiple hedge funds adjusted their positions, with significant increases from Maryland Capital Advisors and others, collectively demonstrating ongoing institutional investor interest in AMZN.  
- Analysts are bullish on Amazon’s prospects with raised price targets and positive sentiment regarding its AWS growth and delivery services, despite some recent underperformance concerns.

Fermata Advisors LLC Has $2.34 Million Stake in Amazon.com, Inc. $AMZN