<div id="readability-page-1"><div>Abu Dhabi, United Arab Emirates — During the BRIDGE Summit 2025 held in Abu Dhabi, iQIYI and the BRIDGE Alliance officially announced the establishment of a comprehensive strategic partnership. A Memorandum of Understanding (MoU) was signed by H.E. Dr. Jamal Mohammed Obaid Al Kaabi, Vice Chairman of the BRIDGE Alliance, and Xianghua Yang, President of iQIYI’s Movie &amp; Overseas Business Group.The signing was followed by in-depth discussions on future collaboration, marking a new chapter of structured cooperation between China’s leading online entertainment platform and one of the Middle East and North Africa’s most ambitious media hub initiatives.The partnership is founded on a shared vision. The BRIDGE Alliance is dedicated to advancing inclusivity, diversity, and impact across the media, content, and entertainment sectors by fostering international cooperation and innovation. iQIYI, one of China’s most influential digital entertainment brands, brings extensive expertise in long-form content, technology R&amp;D, and diversified business models. Together, the two organizations aim to integrate content and technology strengths with platform and hub capabilities to explore the future of media technology.Under the MoU, collaboration will focus on:<ul><li>Joint IP Development and Operation</li><li>Co-production and Global Distribution of Film and TV Content</li><li>Virtual Production and VR Technology Applications</li><li>Media Technology R&amp;D and Industry Exchange</li></ul>H.E. Dr. Jamal Mohammed Al Kaabi stated: “We welcome iQIYI as a partner of the BRIDGE Alliance. iQIYI’s leadership in content innovation and advanced technology integration makes it a natural collaborator as we build a globally connected media ecosystem.”Xianghua Yang added: “This partnership represents a key step in expanding iQIYI’s international presence, particularly in strengthening ties with the MENA region. We look forward to delivering innovative entertainment experiences and contributing to the growth of the regional media technology ecosystem.”The partnership aims to establish a benchmark for full-cycle collaboration from research and development through to real-world application, while enhancing cultural exchange and driving innovation through the power of media.About iQIYIiQIYI is a leading online entertainment service provider in China, offering diverse, high-quality video experiences through its advanced technology platform and rich content ecosystem.About the UAE BRIDGE AllianceThe BRIDGE Alliance is an independent, global, non-profit organization chaired by H.E. Abdulla bin Mohammed bin Butti Al Hamed, dedicated to building a world-class hub for the media, content, and entertainment industries. The BRIDGE Summit is its flagship event.Send us your press releases to pressrelease.zawya@lseg.comDisclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.</div></div>

iQIYI and UAE's BRIDGE Alliance have formed a strategic partnership to build a media technology ecosystem. During the BRIDGE Summit 2025 in Abu Dhabi, they signed a Memorandum of Understanding to collaborate on joint IP development, co-production, global distribution, virtual production, and media technology R&D. This partnership aims to enhance cultural exchange and innovation in the media sector, leveraging iQIYI's expertise in content and technology and BRIDGE Alliance's media hub capabilities.

- During the BRIDGE Summit 2025 in Abu Dhabi, iQIYI and the BRIDGE Alliance announced a strategic partnership through a signed Memorandum of Understanding (MoU).  
- The collaboration focuses on joint IP development, co-production of film and TV content, and advancements in media technology, aimed at enhancing cultural exchange and driving innovation.  
- This partnership is expected to strengthen iQIYI's presence in the MENA region while establishing a globally connected media ecosystem.

ZAWYA-PRESSR: iQIYI and UAE’s BRIDGE Alliance forge strategic partnership to build a media technology ecosystem