From worst performing to buy-worthy: Can Deckers Outdoor deliver a 2026 rebound?
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Deckers Outdoor Corporation (DECK) is facing challenges with a 49% drop in share price this year, making it one of the worst performers in retail. Concerns over Ugg's market position and HOKA's growth, along with tariff impacts and competition, have contributed to this decline. Despite disappointing FY25 revenue guidance, analysts from UBS and Stifel see potential for recovery, citing Deckers' strong cash flow and brand portfolio. Both Seeking Alpha and Wall Street analysts maintain a Buy rating, indicating optimism for future performance as DECK approaches key resistance levels.
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