<div id="readability-page-1"><p>Seed Wealth Management Inc. lowered its stake in  Amazon.com, Inc. (NASDAQ:AMZN - Free Report) by 65.2% during the 3rd quarter, according to its most recent Form 13F filing with the SEC. The institutional investor  owned 2,580 shares of the e-commerce giant's stock after selling 4,840 shares during the period. Seed Wealth Management Inc.'s holdings in Amazon.com were worth $566,000 as of its most recent filing with the SEC.</p><ul><li>What to Expect From Amazon in the 4 Weeks Before Earnings</li></ul><p>Other institutional investors and hedge funds also recently modified their holdings of the company. Wilson Asset Management International PTY Ltd. purchased a new position in  Amazon.com during the 2nd quarter worth approximately $11,102,000.  ARK Investment Management LLC lifted its stake in  Amazon.com by 8.3% in the 2nd quarter. ARK Investment Management LLC now owns 1,140,494 shares of the e-commerce giant's stock worth $250,213,000 after acquiring an additional 86,978 shares in the last quarter.  Buckhead Capital Management LLC boosted its position in  Amazon.com by 16.1% during the 2nd quarter. Buckhead Capital Management LLC now owns 28,407 shares of the e-commerce giant's stock worth $6,232,000 after acquiring an additional 3,948 shares during the period.  Flaharty Asset Management LLC grew its stake in  Amazon.com by 87.7% during the 1st quarter. Flaharty Asset Management LLC now owns 5,088 shares of the e-commerce giant's stock valued at $968,000 after acquiring an additional 2,377 shares in the last quarter.  Finally, Border to Coast Pensions Partnership Ltd grew its stake in  Amazon.com by 6.0% during the 2nd quarter. Border to Coast Pensions Partnership Ltd now owns 1,136,311 shares of the e-commerce giant's stock valued at $249,295,000 after acquiring an additional 63,924 shares in the last quarter. Institutional investors and hedge funds own  72.20% of the company's stock. </p><h2>Analyst Ratings Changes</h2><p>Several analysts recently commented on the stock. KeyCorp  restated an &#34;overweight&#34; rating on shares of Amazon.com in a report on Friday, December 5th. UBS Group  set a $300.00 target price on shares of Amazon.com in a research report on Friday, December 5th. BNP Paribas Exane started coverage on shares of Amazon.com in a research note on Monday, November 24th. They set an &#34;outperform&#34; rating for the company. Wolfe Research upped their price target on shares of Amazon.com from $265.00 to $270.00 in a research note on Tuesday, September 30th. Finally, Deutsche Bank Aktiengesellschaft increased their price objective on Amazon.com from $278.00 to $300.00 and gave the stock a &#34;buy&#34; rating in a report on Friday, October 31st. Two equities research analysts have rated the stock with a Strong Buy rating, fifty-six have issued  a Buy rating and three have issued  a Hold rating to the stock. According to MarketBeat.com, the stock presently has a consensus rating of &#34;Moderate Buy&#34; and an average price target of $295.50.</p><ul><li>How the Mag 7’s 2025 Laggards Could Turn Into 2026 Winners</li></ul><p><b>View Our Latest Analysis on Amazon.com</b></p><h2>Amazon.com News Roundup</h2><p>Here are the key news stories impacting Amazon.com this week:</p><ul>   <li><span>Positive Sentiment: </span>Top analysts are more constructive on Amazon's 2026 outlook, highlighting improving AWS growth and an upgraded earnings trajectory that could lift sentiment into the new year. Read More.</li>    <li><span>Positive Sentiment: </span>MarketBeat’s pre-earnings note argues the stock is coiling for a breakout: analysts (including Evercore) remain bullish, AWS momentum is a key upside catalyst, and earnings in late Jan/early Feb are the likely trigger. Read More.</li>    <li><span>Positive Sentiment: </span>Several investor pieces (The Motley Fool lists) continue to include Amazon among top AI plays, reinforcing the narrative that AMZN has a defendable AI/infra + distribution moat that supports longer-term multiple expansion. Read More.</li>    <li><span>Positive Sentiment: </span>Media/commentator endorsements (e.g., Jim Cramer coverage) keep retail/technical buyers engaged, helping prevent deeper selloffs while the market waits for earnings confirmation. Read More.</li>    <li><span>Neutral Sentiment: </span>Price-target chatter and retail-focused forecasts (including a $300 target timeline) keep attention on upside scenarios but are speculative and unlikely to move the stock absent fundamental beats. Read More.</li>    <li><span>Neutral Sentiment: </span>Long-term investor pieces reiterate Amazon’s multi-industry advantages and suggest buy-and-hold conviction — supportive for patient investors but not an immediate catalyst. Read More.</li>    <li><span>Neutral Sentiment: </span>Operational note: Amazon will let employees stuck in India due to visa delays work remotely until March — a personnel/HR item with limited direct impact on results. Read More.</li>    <li><span>Negative Sentiment: </span>Reminder of 2025 underperformance: AMZN trailed the S&amp;P 500 last year (TipRanks notes ~5% gain vs. ~18% for SPY), which keeps some investors skeptical and could amplify selling if near-term results disappoint. Read More.</li>    <li><span>Negative Sentiment: </span>Technical risk: the stock has been range-bound for months and failed a November breakout; if earnings or AWS guidance disappoint, the same consolidation could turn into a meaningful pullback. Read More.</li> </ul><h2>Insider Activity</h2><ul><li>A Christmas Stress Test: Why Diesel Pricing Stress Means Profits</li></ul><p>In other Amazon.com news, Director Keith Brian Alexander sold 900 shares of the stock in a transaction that occurred on Monday, November 17th. The stock was sold at an average price of $233.00, for a total transaction of $209,700.00. Following the transaction, the director owned 7,170 shares in the company, valued at $1,670,610. This trade represents a 11.15% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available at the SEC website. Also, Director Daniel P. Huttenlocher sold 1,237 shares of Amazon.com stock in a transaction that occurred on Thursday, November 20th. The shares were sold at an average price of $226.61, for a total transaction of $280,316.57. Following the completion of the transaction, the director directly owned 26,148 shares in the company, valued at approximately $5,925,398.28. This represents a 4.52% decrease in their position. The disclosure for this sale is available in the SEC filing. Over the last ninety days, insiders have sold 79,734 shares of company stock valued at $18,534,017. Insiders own  9.70% of the company's stock. </p><h2>Amazon.com Trading Down 0.7%</h2><p>Shares of NASDAQ:AMZN opened at $230.82 on Friday. The company has a current ratio of 1.01, a quick ratio of 0.80 and a debt-to-equity ratio of 0.14. The stock has a market capitalization of $2.47 trillion, a PE ratio of 32.60, a P/E/G ratio of 1.59 and a beta of 1.37. Amazon.com, Inc. has a 1 year low of $161.38 and a 1 year high of $258.60. The firm has a fifty day moving average price of $232.06 and a 200 day moving average price of $226.61. </p><p>Amazon.com (NASDAQ:AMZN - Get Free Report) last announced its quarterly earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share for the quarter, topping analysts' consensus estimates of $1.57 by $0.38. The company had revenue of $180.17 billion during the quarter, compared to analysts' expectations of $177.53 billion. Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.The business's quarterly revenue was up 13.4% compared to the same quarter last year. During the same quarter in the previous year, the firm earned $1.43 earnings per share.  Analysts expect that  Amazon.com, Inc. will post 6.31 EPS for the current fiscal year. </p><h2>Amazon.com Company Profile</h2> (Free Report)<p>Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.  </p><p>Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.</p><h2>Further Reading</h2><ul><li>Five stocks we like better than Amazon.com</li><li>GOLD ALERT</li><li>If You Keep Cash In A U.S. Bank Account… Read This NOW</li><li>Do not delete, read immediately</li><li>Ray Dalio Says Buy Gold. I Say Get Paid Every Month From It</li><li>Buy this $2 Gold Stock Before January 1, 2026</li></ul><p><img src="https://imageproxy.pbkrs.com/https://www.marketbeat.com/scripts/SECFilingChart.ashx/query-UHJlZml4PU5BU0RBUSZTeW1ib2w9QU1aTg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="650" height="350" original-src="https://imageproxy.pbkrs.com/https://www.marketbeat.com/scripts/SECFilingChart.ashx/query-UHJlZml4PU5BU0RBUSZTeW1ib2w9QU1aTg"/></p><p><em>This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.</em></p><h2>Should You Invest $1,000 in Amazon.com Right Now?</h2><p>Before you consider Amazon.com, you'll want to hear this.</p><p>MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Amazon.com wasn't on the list.</p><p>While Amazon.com currently has a Moderate Buy rating among analysts, top-rated analysts believe these five stocks are better buys.</p><p>View The Five Stocks Here</p>                  </div>

AMZN

<p>Seed Wealth Management Inc. reduced its stake in Amazon.com, Inc. by 65.2% in Q3, now holding 2,580 shares valued at $566,000. Other institutional investors have also adjusted their positions, with notable increases from ARK Investment Management and Buckhead Capital Management. Analysts maintain a positive outlook, with a consensus rating of "Moderate Buy" and an average price target of $295.50. Recent news highlights improving AWS growth and bullish sentiment ahead of upcoming earnings, although concerns about past performance and technical risks remain.</p>

- Seed Wealth Management Inc. reduced its stake in Amazon.com by 65.2%, owning 2,580 shares worth $566,000 after selling 4,840 shares in the 3rd quarter.  
- Other institutional investors, including Wilson Asset Management and ARK Investment Management, adjusted their holdings, with ARK increasing its stake by 8.3%.  
- Amazon reported quarterly earnings of $1.95 per share, exceeding estimates, with revenue up 13.4% from the previous year, setting a moderate buy consensus among analysts.

Amazon.com, Inc. $AMZN Shares Sold by Seed Wealth Management Inc.