It is reported that Xiaomi and Alibaba's AliExpress are deepening marketing, logistics, and localization services in Europe

AASTOCKS
2026.01.05 02:29

According to domestic media citing informed sources, Xiaomi's international business department has signed a strategic cooperation agreement with Alibaba (09988.HK) under its global AliExpress. The two parties will further coordinate their layout in overseas markets such as Europe and deepen marketing, logistics, and localization services in Europe.

Xiaomi entered Spain in 2017, launching the MIX2 and Xiaomi A1, and subsequently collaborated with Ingram Micro and AliExpress to build a marketing, logistics, and localization support system. In addition to its own e-commerce, AliExpress launched Xiaomi's official flagship store for the first time, with all product lines available for sale simultaneously. In June last year, AliExpress launched its "car sales" business, with Xiaomi's SU7 being the first to settle in, providing a new channel for domestic car companies to go overseas

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