Starbucks China and Atour Group launch a joint membership program

Wallstreetcn
2026.01.06 03:15

On January 6th, Starbucks China announced a partnership with Atour Group to launch a joint membership program. Specifically, members of the joint membership, including Gold Star and Diamond Star members, can enjoy up to 360 days of core benefits of Atour Gold Membership for one year. During their stay at designated hotels under Atour Group as Atour Black Gold, Platinum, or Gold members, they can also enjoy double star accumulation when spending at designated Starbucks channels