08:58 ET Sixty-one Percent of US Internet Households Use Their Smart TV as the Primary Streaming Device, According to Parks Associates
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At CES® 2026, Parks Associates revealed that 61% of US internet households now use smart TVs as their primary streaming device, with Samsung's Tizen OS leading at 34%. The research indicates a shift away from other devices like streaming media players and gaming consoles. Roku remains the most used connected TV device overall at 28%. The findings highlight the growing importance of operating systems in the streaming landscape, as competition intensifies among platforms.
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