Is Affirm's Rival Buy Now, Pay Later Stock Now A Value Pick Following Its 60% Pullback? Value Score Surges

benzinga_article
2026.01.07 09:30
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Sezzle Inc. (NASDAQ:SEZL), a prominent player in the Buy Now, Pay Later (BNPL) market, has seen its stock plummet by 60% in under six months, potentially entering value territory. Its Value score in Benzinga’s Edge Rankings has increased from 25.76 to 34.61, indicating improved fundamentals despite ongoing stock pressure. Currently trading at 16 times forward earnings, Sezzle is undervalued compared to rivals Affirm and Klarna. Analysts maintain a bullish outlook with a price target of $174.80, suggesting a 143% upside from current levels.