Spotify lowers monetization threshold for video podcasts
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Spotify is lowering the monetization threshold for video podcasts, reducing the minimum episode requirement to three, consumption hours to 2,000, and audience members to 1,000 in the last 30 days. The company is also introducing new sponsorship tools and launching an API for creators to publish and monetize video podcasts. These changes aim to enhance Spotify's video strategy and attract more users, as video podcast consumption has nearly doubled since the partner program's launch. Additionally, Spotify is opening a new studio in West Hollywood for podcast and video recording.
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